We want to process as little personal information as possible when you use our website. That's why we've chosen Plausible for our website analytics, which doesn't use cookies and complies with the GDPR, ePrivacy (including PECR), and CCPA: you can read more about this on Plausible's website.
The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is "f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.